Arcam

Designing the city

  • Campaign
  • Exhibition
  • Identity
  • Strategy
  • Website

How can we all participate in making Amsterdam a liveable, egalitarian and sustainably designed city?

Arcam is a meeting place for everyone interested in architecture, urban planning and landscape design. The centre exists to examine the significance of architecture in relation to the urban challenges and ambitions that will affect the city in the years ahead.

Through debates, presentations and events, Arcam looks at the role played by designers and urban developers in meeting these challenges, and provides a neutral platform for designers, clients, builders and city dwellers to have their say.

Arcam operates at the nexus of society and architecture, and provides a basis from which to consider how the two worlds influence one another.

Three doorways to learning
Arcam’s activities fall under three categories: Explore (professional analyses), Visit (information and activity centre) and Discover ( exploring the city).

Amsterdam in pocket-size
The website also provides a practical and informative architecture guide that helps visitors learn more about contemporary architecture and the many architectural gems that Amsterdam has to offer.

Modular customization
Arcam is keen on making the architectural debate more inclusive and has constructed its new gallery with a diverse team of creators and experts. We devised a system with which Arcam can independently populate the graphic layer of the exhibition. Text formatting, contrast, color, shape, and placement have been optimized to cater to the needs of the widest possible audience.

The AAP
Each year, Arcam nominates a number of completed projects for the Amsterdam Architecture Prize, which goes to the architect and client of the building judged to be the most beautiful and most exemplary, or the most challenging and innovative.

Photography
Sanne Couprie
Maarten Nauw
Pauline Walzak

Video
Stijn Poelstra

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