Open-source software to create everything you can imagine in 3D. Blender does it! The worldwide, tight-knit community of users is the foundation for everything created with Blender. The users themselves co-develop the software into the powerful tool it is today.
The international Blender community gathers annually to celebrate the open-source tool at the Blender Conference in Felix Meritis in Amsterdam. A festival full of workshops, lectures, and panel discussions. Most importantly: a cheerful reunion of fellow enthusiasts.
The campaign for the conference emphasizes on the playful joy of creation and the childlike emotions that come with it.
Family Weekend
Meet the seven-member family from the Blender universe. A series of muppet-like puppets made from everyday materials. Each character tells a unique story and invites you into their quirky world.
Huh?
When examining the mascots, a question arises: were the characters created in Blender? This is where the campaign’s charm lies—a delightful fusion of the digital and the real world.
D.I.Y.
We developed a set of design elements the Blender team can work with. A system with different fonts, colorful patterns, and the eccentric family. Using the toolbox, they can design their own program overview, t-shirts, banners, and flags.
Video
Haru Legouge
Fotografie
Barbara Medo