Innofest

Innovation + festival =
perfect testing ground

  • Campaign
  • Identity
  • Strategy
  • Website

Innofest provides entrepreneurs with groundbreaking ideas to change the world the opportunity to conduct practical tests in the real world.

Innofest helps them test their prototypes at an early stage at festivals and in living labs. These ‘micro-societies’ provide practical feedback on an idea and insights into market needs. This helps entrepreneurs quickly filter assumptions. It saves time, money, energy and shortens the path to the market.

Nine out of ten innovations fail. Innofest thinks this is not necessary. By testing the waters at an early stage, market feasibility is revealed sooner.

The Innofest-method
An entrepreneur collaborates with a coach to conduct a practical test at a festival. This test is intended to explore the feasibility of the innovation, test assumptions, and determine next steps. The formula remains the same, but the input and outcome are always different.

Style Guide
Innofest collaborates with many different partners, making a practically applicable visual identity a priority. With the comprehensive style guide, anyone can work with the Innofest visual identity.

The method is effective
In the past eight years, Innofest has successfully helped over 250 projects advance. An extensive online archive of innovations highlights Innofest’s strength.

Test like the best
Because everyone has unique challenges, Innofest’s innovation experts use different testing methods. One of these methods is the Card Deck, developed in collaboration with the creative agency Brain Fuel. With this handy set of cards, you can discover if your innovation is ready for the next step.

Photography
Dian Kors
Robin Walrecht
Calluna Denkers

 

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