September Me

Music festival for explorers and wanderers

  • Campaign
  • Identity
  • Strategy
  • Website
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Nichon Glerum

For a few days each year, Amersfoort becomes the epicentre of classical music, courtesy of the September Me chamber music festival. Progressively and imaginatively curated and presented, each year’s programme revolves around a topical theme, on which composers, musicians and artists are invited to reflect.

September Me’s programming resonates with seasoned classical listeners and new classical music fans both young and old. Each year, the festival’s organisers pick a pressing issue around which the entire event revolves.

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Morgen me, middag me,
Avond me en nacht me
Met andere woorden;
blijf bij me asjeblief
Lente me, zomer me,
September me en winter me

Toon Hermans

Shimmeringly poetic translations of the chosen theme designed to reflect the sublime beauty of classical music in a way that is both visually striking and inviting.

2020 – The Secret Garden 
How do composers, musicians and artists relate to issues such as climate change and environmental sustainability? Can they help raise awareness of the greatest challenges of the 21st century? From the tranquillity of the Secret Garden, September Me explores nature’s power and fragility.

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2019 – A melting pot
How do cross-cultural experiences influence the work of composers, musicians and artists? How does traditional folk music evolve through multiple generations into something unique? The campaign’s visual representation of cultural plurality is designed to reflect the festival’s celebration of the diversity of music genres and traditions common to melting pots. 

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2018 – Mortality and immortality 
What role do death and the afterlife play in music? How do you celebrate life without the fear of death? How do various cultures deal with this issue? Visual meditations on the temporary nature of life convey September Me’s exploration of these questions.  

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Photography
Jaya Pelupessy
Barbara Medo

Trailer 2019
Simon Francois

Trailer 2020
Barbara Medo

More identity?

Schweigman&